A Website’s Place in 2020
It’s 2020 and the internet has never met a mind it couldn’t consume. It is the key to modern-day survival, a how-to guide for keeping pets alive, the main point of social contact, and an endless playground for intellectuals and creatives alike to cultivate and express themselves.
The Internet is a millennial queen bee, a popularity seeker, with consumers willing to protect her at every cost. Don’t believe me? Try turning the wifi off in your household for a day. The demand for digital media offers business owners and creatives a golden opportunity; the ability to easily capture the attention of a global audience.
Social media is known for being one of the fastest ways of establishing a digital presence – with the ability to quickly connect with customers, the usefulness of a website is called into question.
Why should you part with your hard earned cash to build a new website when you can make a Facebook page in an evening? The answer is simple. Your social platform simply acts as a funnel to your true home in this digital world; your website. Here are our four top reasons on why websites are essential for your brand and why they’re to stay.
1. Tell Your Story the Way It Should Be Told
Websites allow complete control over how your story is narrated through elements such as words, drawings, photos, and videos. These elements contribute to creating a platform that is identifiably and functionally your own. Websites offer complete creative freedom which is a far cry from the uniformity of social media, where your brand is constantly swimming against the current of standardised colour and design.
2. Make the Most out of Your Marketing Spend
Websites allow yourself to track the movement of your guests. What platforms are visitors coming from? What do they want? Where do they live? With this analytical gold mine, you’re able to hone in on your marketing strategy and convert more for less.
3. Get Found Online
At the time of writing this article, over 40,000 Google searches are submitted every second. With figures like these, the importance of having a strong search presence starts to make sense. Ranking highly on Google is no easy task, especially if your only weapon of choice is your social media accounts. With a website (and a search engine specialist) in the mix, you’re able to give yourself a fighting chance.
With complete control over how search engines view your website, the ability to engage in a practice known as search engine optimisation (SEO) opens up a world of possibility. By structuring your website content in a way that speaks to your target market (amongst other SEO tactics), you’re able to increase your likelihood of appearing at the top in one of 5 billion daily searches. But just remember, the fight isn’t over just yet. Getting someone to click on your website is only the first step. You and your landing page now have just 7 seconds to convince them that they should stay.
4. Websites Are Inspiring
Websites inspire not just the visitor, but also the owner. There is guaranteed to be another human out there with the same idea as you – but take this as a positive. Thanks to our queen The Internet, you now have a worldwide database of similar websites to unravel. Dig into The Internet’s nooks and crannies, the real nitty gritty sites that inspire and motivate you (no I’m not talking about Tumblr) and set up your digital presence the way you want it.