SEO For Website Success
SEO Improves Your Rankings
When it comes to improving your websites SEO performance, you must remember to focus on a number of different factors at the same time.
In marketing, most of us tend to focus too much of our attention on only a couple components while neglecting other integral parts of the process. In 2020, the landscape is changing quickly.
If you want to rank higher on Google, than it’s going to take more than basic search engine optimization.
Your site needs to look stunning or you risk throwing away all of that organic traffic you’ve worked so hard to get.
When your website design and SEO are working in harmony it’s going to have a big impact on your SEO success. It’s much easier to build search engine optimization in to the design from the beginning than try to add it in later. Your Website is the center on your entire marketing globe and the place where all the other streams run in to. Most people don’t pay much attention to SEO until everything else is done but that’s a big mistake.
SEO should be your number one priority right from the start. Did you know that 68% of online experiences begin with googles search engine?(BrightEdge). Even more amazing is that 53.3% of all online traffic comes from organic searches. (BrightEdge) This is why it’s absolutely critical that you focus your attention on SEO right from the start.
Keywords are search engine optimized words or phrases that help google search algorithm find your content. Keyword research needs to be done first so that all the content can be created around it. A successful SEO strategy relies on understanding what people are searching for and how keywords can lead them to your content. The right keywords will drive targeted traffic right to your products or services.
There are a number of tools we use such as the Keyword Tool that provide us with information on competition, search volume and relevancy. Many clients are eager to target super competitive keywords, but this could be a big mistake. If there is too much competition for a keyword, it makes it almost impossible to rank for. Instead, it’s often more beneficial to target less competitive long tailed keywords which will be easier to rank for.
2. Meta Tags
- Keep your description under 150 words, otherwise it gets cut off and looks messy.
- Place targeted keywords in the description
- Add a call to action to entice clicks
- Don’t use duplicate descriptions on other pages.
- Add current dates to show it’s fresh
3. Content Creation
Content really is king. It’s is the most important part of SEO and should be your primary focus. Google main objective is organize all the pages online and present it so that the very best is at the top. SEO isn’t about tricking google to rank the highest, actually creating the best content will win over time.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
If your content creates positive user experiences and people stay on your page google will rank you higher. You can do this by educating you visitors with valuable content that keeps them coming back for more. You goal should be to become an authority figure in your field.
A backlink is a link that is made to link to another website. Typically they are used to share important information. In 2020, backlinks have become extremely important for SEO because Google uses it to rank website authority. The more backlinks from high authority domains the higher your domain will become. If other high authority domains are linking to your site than typically, it means that it has useful information that’s worth sharing. Google sees that as a very good thing.
Earning backlinks is critical for search engine optimization. If you create great content with the proper titles and tags, you will organically get backlinks over time. This however doesn’t mean that you have to sit back and wait. By actively pursuing similar websites to share links to your content you can build a ton of high authority backlinks. Although backlinks can be time-consuming to earn, they are with every minute of your time. It really is a snowball effect.
5. Social Media
When it comes to social media and SEO, there is a debate on how much of an impact it has.
Social media doesn’t help SEO directly but it’s effects do help in many ways. The truth is that we will never know exactly how googles algorithm really works. There is no exact science behind it but we know it works. So we’re left with trail and error until we get it right.
The top-ranked websites in Google’s rankings displays vastly more social signals than all other pages…. This is primarily due to the overlap between brand websites performing strongly in social networks and being allocated top positions by Google.”
Social media content done right can help in 4 ways.
- Potential for links
- Building an audience
- Branded Searches
- Helping promotions
Regardless of how google factors in social media for SEO, it’s clear that using social media can help in a big way. Not only does it bring traffic to you site but it’s effects are long term, lasting for years.
There’s nothing worse than a google algorithm update that leaves our SEO campaign in shambles. Not all is lost though because we have tools that can help us adjust to the ever changing algo.
By analyzing a websites content, SEO and ranking, we can come up with a detailed strategy for increasing it’s performance. There are a number of SEO analytical tools that we can use analyze for SEO strategies. I like to use Google Analytics first because it gives me a comprehensive overview of the what a website needs to improve on. It gives insights that only google can provide. Analytics takes a great deal of critical thinking in order to come up with the best solutions. That’s because of how much time it takes to see results. We here at Swifty Webs knows what it takes to take your SEO to the next level and get you ranked on the first page of google.